Clinical domains. Zero coordination between them. Until now.
Women's Health Specialty Management
Half the population. No governance model.
Fertility, maternity, postpartum, gynecologic conditions, menopause, breast health, mental health. Seven clinical domains. Zero coordination between them. Crescent is designed to change that.
Women's health spending is growing. Nobody governs the transitions.
A woman moves through fertility treatment, pregnancy, postpartum recovery, gynecologic care, and eventually menopause. Each phase is managed by a different provider, paid through a different benefit, and measured by a different metric.1
Nobody owns the transitions between them. The result is predictable. Duplicate labs. Conflicting prescriptions. Missed screenings. Mental health conditions that surface at 6 weeks postpartum and don't get caught until they become emergencies.2
The continuum exists in the patient's body. It does not exist in the health plan's governance structure.
Three providers. Three billing systems. Nobody told her OB about the anxiety medication her fertility clinic prescribed. Nobody screened for depression at 6 weeks. The navigator would have connected every handoff. The data already existed. The governance didn't.
What changes with Crescent
Single navigator owns every transition. Shared clinical record across all seven modules. Mood screening triggered automatically at 2, 6, and 12 weeks postpartum.
The continuum exists in her body. It should exist in the governance structure.
The Continuum
Seven domains. One arc.
Not every woman touches every station. But when she does, nobody governs the transition between them. Crescent connects the domains that matter to each member — under one model.
Clinical Modules
Seven modules. One governance model.
Each module operates independently or as part of the full continuum. All share a single navigator, a single clinical record, and a single escalation protocol.
Module 01
Fertility & Reproductive Health
Protocol oversight for IVF, IUI, egg freezing. Site-of-care optimization. Lab stewardship on hormone panels.
Module 02
Perinatal / Maternity
Full-episode ownership from first OB visit through delivery. C-section variance review. NICU prevention protocols.
Module 03
Postpartum & Recovery
Mood disorder screening at 2, 6, and 12 weeks. Lactation coordination. Pelvic floor pathway activation.
Module 04
Gynecologic Conditions
Endometriosis, PCOS, fibroids, pelvic pain. Managed as a condition class, not isolated diagnoses. Shared formulary logic.
Module 05
Menopause & Midlife
HRT governance. Bone density monitoring. Cardiovascular risk transition. The phase most health plans pretend doesn't exist.
Integrated behavioral health across every module. Perinatal depression. Fertility-related anxiety. Menopause-related mood changes. One navigator connects the mental health thread to every clinical phase.
Thursday, 2:30 PM
Sarah, 41
Perimenopause → Anxiety escalation → Unnecessary ER visit
Her PCP attributed the symptoms to stress. Her gynecologist didn't know about the sleep disruption. By the time the heart palpitations landed her in the ER, the total bill was $14,000. A navigator tracking her across Module 05 and Module 07 would have flagged the pattern at week two.
What changes with Crescent
Cross-module symptom correlation. Menopause and mental health governed together. Navigator escalation before ER presentation.
How It Works
Three layers. One governance model.
01
Identify coordination gaps
Claims-based risk identification designed to flag rising-risk women before they become high-cost. No referral required. The data already exists in the health plan's claims feed.3
02
Navigator manages transitions
One navigator assigned per member. She coordinates across every module, manages every transition, and connects every specialist. She is the thread that holds the continuum together.
03
Measure outcomes and report
HEDIS-aligned measurement across every module. C-section rates. Postpartum follow-up. Depression screening. Quarterly governance reports designed to show what the model changed.4
Protocol-driven coordination ensures equitable access regardless of health literacy. Every member receives the same outreach, the same follow-up cadence, the same escalation triggers.
What changes.
Side-by-side: fragmented management vs. the Crescent model.
Capability
Fragmented
Crescent
Navigator continuity across phases
✕
✓
Shared clinical record
✕
✓
Cross-module mental health thread
✕
✓
Automated postpartum screening
✕
✓
C-section rate governance
✕
✓
Unified quarterly reporting
✕
✓
Menopause-phase governance
✕
✓
Projected Economics
The numbers. All modeled.
Every figure below is a projection based on published literature and actuarial modeling. Nothing has been deployed in production.5
Modeled
18%
Projected reduction in avoidable maternity spend
Projected
$1.50–$3.50
PMPM range, scaled by modules and population
Modeled
3.2x
Projected ROI at full deployment across all seven modules
Disparity impact. Modeled.
Projected outcomes when protocol-driven governance replaces fragmented management.
Without Governance
2.3x
Higher severe maternal morbidity rate for Black women vs. white women6
With Protocol Governance
1.4x
Projected rate with standardized screening, same-navigator continuity, escalation equity
Fragmented Screening
41%
Of postpartum depression cases not identified at 6-week visit7
Automated Screening
92%
Projected screening completion with protocol-triggered assessment at 2, 6, 12 weeks
Projected Implementation
$1.50–$3.50
Per member per month. Scaled by module count and population.
Modeled savings designed to exceed cost within 12 months
The Member
Maria's experience
One navigator who knows her history. Automatic screening after every transition. No repeated intake. No lost records between fertility, maternity, and postpartum care.
The Employer
CFO's experience
One quarterly report. One PMPM. Seven modules governed under one model. C-section rate governance. Postpartum follow-up rates. Measurable ROI at month 12.
The savings aren't theoretical. They're sitting in every health plan's claims data, hiding in the transitions nobody governs.
For Employers
What month 12 is designed to look like.
At renewal, the employer sees a book of business where women's health is no longer a collection of disconnected point solutions.
Unified Reporting
One quarterly governance report covering all seven modules. HEDIS-aligned. Trend data included. No more assembling reports from four different vendors.
Navigator Continuity
Members keep the same navigator across fertility, maternity, postpartum, and beyond. The relationship doesn't reset when the clinical phase changes.
C-Section Governance
Facility-level C-section rate monitoring with variance flagging. The single largest cost driver in maternity spend, governed at the protocol level.
Mental Health Thread
Behavioral health integrated into every module, not carved out. Perinatal depression, fertility anxiety, menopause-related mood changes. One thread across the continuum.
Last year she got separate reports from the fertility vendor, the maternity carve-out, and the EAP. None of them talked to each other. She couldn't tell if outcomes were improving or if she was just paying more. The Crescent quarterly showed her one number for every domain, one navigator-to-member ratio, and one set of outcomes she could actually present to the board.
What changes with Crescent
Single governance report. Unified PMPM. Board-ready metrics across all seven modules.
Who Built This
Built from both sides of the claim.
Joe Nalley
Founder & CEO, Cadence, LLC
I built a 13-location health system from the ground up. Behavioral health, SUD/MAT, primary care, urgent care, lab, imaging, surgical center, and a community hospital. 200,000+ patients across the entire system. I saw what fragmented care costs when nobody governs the transitions between clinical phases.
Then I went to the payer side. I hold a senior product role focused on specialty risk. I manage the clinical governance for MSK, oncology, CHF, and maternity books of business. I see what those same coordination failures look like from the other side of the claim.
Crescent comes from the same instinct that produced ClearBill ($9.2M returned to payers in its first six months), Caliber (pre-payment claims verification), and Curated (episode-based behavioral health). The women's health continuum has no governance model. I'm building one.
In development. Coming 2027.
Crescent is not live. It is being designed. If you're a health plan, employer, or consultant interested in the governance model for women's health, the conversation starts here.
We're defining module priorities, navigator workflows, and measurement standards. General availability follows.